Hairlust Drives Rapid International Growth

Hairlust is lusting after sales.

The Denmark-based hair care company has reported a 615% increase in orders being shipped and seen revenues grow 642% in recent years thanks to the services of nShift, a delivery and experience management software.

The company now reaches more than 500,000 consumers in more than 80 different countries.

Deliveries the ‘Building Blocks’ of Customer Connections

“nShift has enabled Hairlust to grow beyond limits,” said Gary Carlile, executive vice president, customer growth, at nShift. “Too many retailers treat deliveries as a purely logistical issue. But deliveries are more than parcels and boxes. They’re the building blocks of closer customer connections. And as Hairlust has demonstrated, are a key element to building a business customers can rely on.”

Productivity and Sustainability Gains

The lucrative partnership started as Hairlust began to expand its product range and at a time when it moved warehouse facilities in order to scale production, officials said. A year later, nShift helped Hairlust expand into 10 markets with its range sold by over 1,000 retailers in Denmark and abroad. By 2020, Hairlust hit the 100,000 customer milestone and by 2022, this fast-growing company was selling to customers as far as Taiwan. On top of the expansion to new markets, the company also attracted a surge in social media followers.

nShift has also unlocked significant productivity gains for Hairlust. Automated and flexible workflows have had a profound impact in helping to filter and segment orders. The company estimates that using nShift has led to labor savings of 430 hours per year – equivalent to roughly three full-time equivalent months.

On the sustainability front, nShift has enabled Hairlust to make order processing and customs compliance processes entirely paper-free.

Leveraging the Delivery and Experience Management Suite

Hairlust uses nShift’s delivery and experience management (DMXM) suite. DMXM offers a single platform spanning the entire delivery journey, from the retailer to the customer’s doorstep, officials said. Its solutions drive ecommerce success by ensuring a better experience for the customer while helping retailers build loyalty and improve performance.

DMXM enable retailers to:

Grow beyond limits with a library of carriers that facilitate international growth and widens customer choice. More delivery options at checkout reportedly increase conversion rates by up to 20%;

Connect every stage of the customer journey, from delivery choice at checkout (including popular zero-emissions and pick-up, drop-off deliveries), through tracking and returns;

Enable data-tight ecommerce, sharpening customer insights with deliveries and last-mile data; and

Out-perform competitors by engaging with customers in new ways or increasing the throughput of deliveries and fulfilment teams.

Said Alexa Kemp, digital marketing manager, DACH, Hairlust. “Using nShift and its multi-carrier capability has been instrumental to our growth – something we expect to continue over the coming years as we expand into new markets and build our customer base in those we already serve.”